WhatsApp Business API for Fez businesses

From Fez el-Bali and the artisans' souk to the new city and the Saïss district, Fez lives on the craft trade — leather, copper, zellige, textiles — alongside hotels and riads welcoming visitors from around the world and education providers drawing students from every region. Many of these transactions start with a WhatsApp message: a customer asking about a craft product, a guest wanting to book a night, a student inquiring about enrolment. trtWhats provides one official number, run by a team from a shared inbox, with saved replies and automatic confirmations, so no request gets lost.

Artisans and merchants selling to customers outside Fez benefit from order confirmation and shipping notifications, especially with cash on delivery common inside Morocco. Hotels and riads confirm the booking, remind before arrival, and answer questions in the guest's language. Because Fez's audience blends Darija, standard Arabic, and French, and receives visitors writing in English, the AI assistant understands these languages and replies in the contact's language from your knowledge base rather than the open web.

The platform runs on Meta's approved Business Solution Provider path: the number is ready in 24 to 72 hours once documents are gathered, with Meta verification taking one to five working days. PDF invoices aligned with the electronic-invoicing (e-facture) regime from the Direction Générale des Impôts can be issued, which brings order to artisans' and merchants' sales. Sending template messages requires the customer's prior opt-in, and the verified badge is granted by Meta alone and cannot be bought.

Many Fez artisans sell to customers outside the city on cash on delivery; order confirmation and shipping notifications over official WhatsApp help cut refused parcels and build trust.