Move the sliders to your monthly volumes. Rates are Meta's official per-message rates for the selected destination country; the platform fee comes from the plan you pick. Share the link to keep your scenario.
MAD 0.2112 per message
MAD 0.0376 per message
MAD 0.0376 per message
free
Marketing messages
MAD 422.44
Utility messages (orders, invoices, reminders)
MAD 112.65
Authentication (OTP)
MAD 18.78
Service replies inside the 24h window
MAD 0
Meta fees (estimate)
MAD 553.87
trtWhats plan · Growth
MAD 690
Estimated monthly total
MAD 1,244
+MAD 400 vs. Starter
2,000 messages above this plan's monthly allowance — consider Pro.
Meta bills in USD (or the WABA currency). Converted at 9.388 MAD/USD as of 2026-09-09T00:00:00.000Z for display only.
Rates effective 2026-07-01, verified against Meta's rate card on 2026-09-09.
From October 1, 2026 the estimate uses Meta's published October rate card, including service messages after the 1,000 free per number.
Meta pricing update effective October 1, 2026
Last verified 2026-09-09
Service messages (free-text replies inside the 24-hour window) become billable per message, at the same rate as utility messages for your market.
Every business phone number gets 1,000 free service messages per month; Meta charges from the 1,001st. The allowance resets monthly and doesn't roll over.
Utility templates sent inside the 24-hour window, free since July 2025, are billed from the same date.
Morocco leaves the 'Rest of Africa' region and gets its own rate card with higher utility and authentication rates; marketing rates also rise in Saudi Arabia and the UAE.
What you need to do: make sure a valid payment method is attached to your WhatsApp Business Account in Meta Business Manager (Billing Hub) before October 1, 2026. Numbers without a payment method stop sending once the free allowance is used.
trtWhats never limits inbound or outbound conversations on the platform. Meta bills per delivered template message by category (marketing, utility, authentication) and by the recipient's country. Replies inside an open 24-hour customer service window are free until September 30, 2026; from October 1, 2026 Meta charges service messages beyond 1,000 free per number per month, and utility templates sent inside the window. Our plan limits only apply to campaign and notification volume.
Sending doesn't stop. You get a dashboard alert at 80% and 100%, and the extra messages are billed at the next tier's effective per-message rate for that month, or you upgrade mid-month and only pay the difference. Meta's own fees are always billed separately by Meta.
For Morocco: the Registre de Commerce extract, the ICE certificate and a proof of address or utility bill in the company name; a website or social page that shows the business name helps. In Saudi Arabia and the UAE it's the commercial registration (CR / trade licence). The legal name on the documents must match the Business Portfolio name exactly.
Once documents are in hand, the number is usually live within 24–72 hours. Meta business verification, which unlocks higher messaging limits and the verified badge, typically takes 1–5 working days and can be re-submitted if rejected.
The QR link connects an existing WhatsApp Business app session to our inbox in minutes, with no documents. It cannot use approved templates or buttons and isn't suited to bulk sending because Meta's app-level limits and ban rules still apply. The official Cloud API runs on Meta's infrastructure with templates, buttons, an SLA and no ban risk when you follow the opt-in rules.
Every outbound template is submitted to Meta with a category. Approval usually takes minutes to 24 hours. Common rejection reasons: marketing content submitted as utility, variables with no example values, placeholders at the start or end of the text, links to URL shorteners, or wording that violates the WhatsApp Commerce Policy. We review templates before submission to avoid these.
Yes. WhatsApp's Business Messaging Policy requires that customers opt in before you send them template messages, and that the opt-in names WhatsApp and your business. Valid opt-ins include a checkbox at checkout, a form, an IVR or an in-chat confirmation; we store the timestamp and source on every contact and honour STOP requests automatically.
Yes. The number is moved to the Cloud API without losing it: you disable two-step verification in the app, we register the number on the API, and you confirm the code sent to the phone. Chat history stays on the phone; new conversations arrive in the shared inbox. Alternatively, coexistence lets you keep the app active alongside the API where Meta allows it.
Message delivery runs on Meta's Cloud API infrastructure under Meta's terms. trtWhats stores contacts, conversations, templates and analytics on our own servers hosted in the European Union, with encrypted backups. We process personal data under Morocco's law 09-08 and can sign a data-processing agreement; Saudi and UAE customers can request data-residency options.
Monthly plans can be cancelled from the dashboard at any time and end at the close of the billing period. Annual plans run to the end of the term. Your number stays yours: we help you move it to another provider or back to the app, and you can export contacts and conversations before closing.
When a customer messages you, a 24-hour window opens during which you can reply with any message type. Outside that window you can only initiate with an approved template. Every new inbound message resets the clock.
Meta scores each number on how recipients react (blocks, reports). A low rating reduces your daily limit on business-initiated conversations and can pause templates. Limits start at 250 unique customers per 24 hours for unverified numbers and rise in tiers to unlimited as you send consistently with good quality. Our dashboard shows both in real time.
The verified badge (previously the green tick) is granted by Meta to notable businesses that pass business verification; it can't be bought. We prepare the application and submit it, but approval is Meta's decision.
Yes. The inbox, templates, chatbot and AI agent handle Arabic, Moroccan Darija, French and English. Support is available in Arabic and French during Moroccan and Gulf business hours.
trtWhats
Let's build your next growth channel.
Free 20-minute consultation with a WhatsApp specialist
Number live in 24–72 hours once documents are ready
Official Meta API with opt-in messaging and approved templates
