WhatsApp for your real estate agency

In real estate, speed and filtering are everything. A house hunter messages several agencies at once on WhatsApp, and whoever replies first with something useful wins their attention. But the agent cannot answer every message instantly, and most enquiries never mature into a deal. trtWhats handles both from your agency's business number on Meta's official Cloud API: an AI chatbot qualifies the incoming request — budget, area, property type, buying horizon — so the agent gets a sorted lead instead of a raw enquiry, while viewings are scheduled through an automated flow that offers open slots and sends a utility-template confirmation.

Viewing confirmation, its reminder and sharing deal details are utility templates in Meta's system, because they inform about a relationship in progress; they cost less than marketing and stay free inside the open 24-hour window until 30 September 2026, then are billed at the market's utility rate from 1 October 2026. New-listing alerts, by contrast, are marketing messages through and through, so Meta requires explicit prior opt-in naming your agency and WhatsApp before they are sent. The alert list is only ever built from buyers who explicitly asked to be notified of properties matching their criteria, and trtWhats keeps consent status per client, so alerts reach only those who chose them, never a bought list. Marketing template wording is checked before submission to Meta: a sample value per variable and no shortened URLs.

WhatsApp's strength here is that it carries the whole file in one place. The agent shares photos, the floor plan, the title deed or a draft contract in the conversation, and the prospect reviews them wherever they are, without travelling. Client replies land in a shared inbox with tags, assignment and internal notes, so the team follows every deal even if the assigned agent changes, and a viewing request or a financing question does not get lost among messages. The AI chatbot answers recurring questions — prices in an area, documents required, buying stages — from your knowledge base, then hands off to the agent as soon as intent matures. Platform-side conversations are unlimited on every plan, and you pay Meta's per-message fee directly to Meta, with no markup from trtWhats.

Getting started is quick: once your documents are ready, the number is usually live in 24 to 72 hours, and Meta's business verification takes one to five working days. A small agency fits the Starter or Growth plan, while a larger office with a team of agents can add seats and multiple numbers on Pro and above, so each desk works from the shared inbox. Sending limits per number step up as your quality rating stays healthy, from 250 unique users a day upward, which matters when listing alerts scale. The verified badge is granted by Meta only and cannot be bought, and the AI qualifies leads in Darija, Arabic, French or English by their language, with the final decision left to the agent.