WhatsApp for running your restaurant

For a Moroccan restaurant, WhatsApp is already where guests ask about a free table, worry about a late delivery, or want to know tonight's dish. The trouble is that those messages scatter across the owner's phone and a waiter's handset, so bookings get lost and the 'where is my order?' call repeats at the worst moment of the rush. trtWhats turns that mess into a clear system: reservation requests, delivery and pickup order confirmations, and daily menu broadcasts all go out from your venue's own business number on Meta's official Cloud API, while your floor and kitchen answer from a single shared inbox that never walks out the door with an employee.

Reservation and order updates fall under Meta's utility category, because they inform a guest about a transaction in progress rather than promote an offer. These templates cost less than marketing ones, and inside an open 24-hour customer service window they stay free until 30 September 2026; from 1 October 2026 they are billed at the market's utility rate, when Morocco gets its own standalone rate card. Broadcasting the menu or a weekend deal, by contrast, is marketing: it requires explicit prior opt-in naming your restaurant and WhatsApp before anything is sent. trtWhats stores consent status per contact, so a campaign only ever reaches guests who agreed to receive it.

A reserved table that is never honoured is a daily loss. A booking reminder carrying a change-or-cancel link releases unconfirmed seats before service and cuts no-shows. When a guest replies to any message, the conversation opens in the shared inbox with tags and assignment to a team member, so neither a change request nor a question about an allergy gets buried among hundreds of chats. The AI chatbot can answer from your knowledge base — opening hours, parking, vegetarian options, group bookings — then hand off to a human the moment a real decision is needed. All of it runs from one number; platform-side conversations are unlimited on every plan, and you pay Meta's per-message fee directly to Meta, with no markup from trtWhats.

Getting started is quick: once your documents are ready, the number is usually live in 24 to 72 hours, and Meta's business verification takes one to five working days. A single-outlet restaurant fits the Starter or Growth plan, while a group with several branches can run multiple numbers on Pro and above, each with its own menu, team and seats. If you are a sole trader not yet registered, a QR-linked number gets you going, and coexistence mode lets your manager keep the WhatsApp Business app on the same number. The AI answers in Darija when guests write in Darija, and in Arabic, French or English by their language. Daily sending limits per number also step up as your quality rating stays healthy, from 250 unique users to 1K, 10K and beyond.