WhatsApp for your retail store

Retail runs on short, repeated questions: is the size in stock? when does this product come back? is my order ready to collect? where is my invoice? Those questions mostly arrive on WhatsApp, tie up the salesperson all day, and bury real requests among them. trtWhats turns them into an organised system, sent from your store's business number on Meta's official Cloud API: an order-ready-for-pickup notification, back-in-stock alerts, sharing a department's catalog inside the chat, and sending the receipt or electronic invoice the moment of purchase — all from a single shared inbox the team can see.

The 'order ready for pickup' notification and receipts are utility templates in Meta's system, because they inform about a transaction in progress; they cost less than marketing and stay free inside the open 24-hour window until 30 September 2026, then are billed at the market's utility rate from 1 October 2026. A back-in-stock alert, by contrast, is a marketing message, so Meta requires explicit prior opt-in naming your store and WhatsApp before it is sent. In practice the customer consents when they explicitly ask to 'notify me when it's available', and trtWhats keeps consent status per contact so the alert only ever reaches those who requested it. Marketing template wording is checked before submission to Meta to avoid rejection: a sample value per variable and no shortened URLs.

After purchase, trtWhats generates a PDF invoice in the formats required by Morocco's Direction Générale des Impôts electronic-invoicing regime (DGI e-facture) and by Saudi Arabia's ZATCA phase-2 integration, as XML/PDF-A3 with a QR code — we align with the formats each regime requires, without claiming official certification. You can also share a product catalog to browse inside WhatsApp, so the customer sees items and prices without leaving the conversation. Customer replies land in the shared inbox with tags, assignment and internal notes, and the AI chatbot answers availability, opening-hours and return questions from your knowledge base. The system connects to your store and point of sale via the REST API and webhooks; platform-side conversations are unlimited on every plan, and you pay Meta's per-message fee directly to Meta, with no markup from trtWhats.

Getting started is quick: once your documents are ready, the number is usually live in 24 to 72 hours, and Meta's business verification takes one to five working days. A single shop fits the Starter or Growth plan, while a retailer with several stores can run multiple numbers on Pro and above, each tied to its own point of sale. Sending limits per number step up as your quality rating stays healthy, from 250 unique users a day to 1K, 10K, 100K and beyond, which matters when back-in-stock alerts scale. Coexistence mode lets the counter keep the WhatsApp Business app on the same number, and a QR-linked number suits a sole trader not yet registered. The AI answers in Darija when shoppers write in Darija, and in Arabic, French or English by their language.